One of the most important advantages in getting a site to rank well in the search engines is to have lots of unique, relevent content. So this knowledgebase serves that purpose for my site. I'm grateful to the many kind and generous folks in the SEO community from whom I have learned over the years. These include Ammon Johns, Steven Mathern, Kim Krause, Jill Whalen, and others. I believe that the best way to express gratitude to one's teachers is to pass one's knowledge on to others.
This information will become more comprehensive as time allows. If there's something in particular you want to know, tell me. I may have it in my notes. Some aspects of search engine optimization are generally agreed upon. Others are debatable. I'll post what I find useful and I'll try to condense it down to main points. Take what you need and leave the rest. I'll try to update this material often, but the only constant in this profession is change, so I cannot guarantee its timeliness or even its accuracy. Enjoy!
